Now Up-to-Date & Contact Success Story

Category: Advertising Agency
User: Della Famina Rothschild Jeary and Partners

How does one of New York’s top advertising firms keep track of its growing list of important clients and all of their marketing activities? Della Famina Rothschild Jeary and Partners (DFRJ) use Now Up-to-Date & Contact from Now Software. DFRJ offers media planning and buying services, along with advertising consulting and design services. Some of their name brand clients include AT&T Wireless Services, Coty Beauty, Marsh Inc, Newsweek Magazine, Standard & Poors, Pearson Inc, and Pentax, just to name a few.

“We started using Now Up-to-Date & Contact six years ago because it was the only group calendar out there for the Mac,” said Solomon Eljashev, the IT Director for DFRJ. “Since Now Up-to-Date & Contact keeps evolving with the industry, it has just made sense to stick with it,” said Eljashev. “Even when Palm was the ‘big thing’ to have, Now Up-to-Date & Contact was able to keep-up by creating a conduit for it.”

Della Famina Rothschild Jeary and Partners use Now Up-to-Date & Contact to keep calendars/schedules of the executive and administrative staff current and available to each department. Employees access Now Up-to-Date & Contact schedules even when working outside the office. “We really like this feature,” said Eljashev. “It’s definitely one of the huge selling points for us.”

Now Up-to-Date & Contact is the “main contact database” for Sherrill Cresdee, Executive Assistant to the Chairman and President. “I have more than 2,300 names in my Now Contact,” said Cresdee. “It’s my rolodex, invitation list, party list, personal and professional database – all in one.”

Both Eljashev and Cresdee said Now Up-to-Date & Contact is a very useful tool and it’s used on a daily basis at Della Famina Rothschild Jeary and Partners. “With the continued up-dates and new features, I can safely say we will stick with Now Up-to-Date & Contact,” said Eljashev. “We couldn’t imagine using anything else.”